Content is Your
Growth Channel

I'm a content marketer who helps companies grow sales. Content is king, and SEO is crucial, but that's just the start. I deliver engaging content that meets user needs across the entire customer journey to drive business results.

—Harris Salat


Content Powers Every Stage of the Sale

Content
Written
Video
Audio
Graphic

Distributed Across
Multiple Channels

Blog
Social
Podcast
Newsletter
Dynamic Email
Landing Pages
Website
Sales Outreach
Onboarding
Community

To Grow
Organic Discovery
Thought Leadership
Awareness
Authority
Engagement
Lead Generation
Nurture
Consideration
Conversion
Loyalty

Content Creates Connection
Content Creates Discovery
  • Create content with a clear purpose and strategy with measurable results.

  • Distribute content across all channels as a continuous drumbeat.

  • Ensure each piece of content aligns with business goals.

  • Make your audience smarter, teach them new things.

  • Match your audience’s intent, engage them, speak to their “why.”

  • Promote the brand and do not explicitly promote the brand.

  • Add short-form video, images, and graphics.

  • Optimize for skimming and scanning and reading on mobile—white space is oxygen.

  • Domain authority through relevant content is a key SEO driver.

  • Links generated by that content are the currency of SEO.

  • Content is ranked on expertise, experience, authority, and trust (“E-E-A-T”).

  • Long-form content generates the highest ranking and backlinks.

  • Embedded short-form video, images, and infographics are crucial for discoverability and engagement.


Services

Content Strategy
Business goals
Marketing plan
SEO plan
Content plan
Distribution plan
Metrics

Content Training
Sales outreach
Sales sequencing
Blog and email writing
Media training

Content Distribution
Website
Blog
Social
Newsletter
Email workflows
SEO

Content Creation
Writing
Infographics
Video production
Audio production
Community building

Latest Work

Email Campaigns
Nurture
Welcome
"Coding Rooms Academy"
Day 1, Day 2, Day 3, Day 4

Latest Wins

For B2B EdTech companies:

  • Content strategy and execution contributing to 30% year-over-year sales growth

  • Google searches tripled from 50k/mo to over 150k/mo in less than a year

  • Ranked first in Google searches for multiple keywords

  • Google featured snippets for multiple blog posts

  • Email campaigns with over 25% click-to-opens