Content is Your
Growth Channel
I'm a content marketer who helps companies grow sales. Content is king, and SEO is crucial, but that's just the start. I deliver engaging content—from long-form to email marketing to sales enablement—that meets user needs across the entire customer journey to drive business results.
—Harris Salat
Distributed Across
Multiple Channels
Blog
Social
Podcast
Newsletter
Dynamic Email
Landing Pages
Website
Sales Outreach
Onboarding
Community
Content Powers Every Stage of the Sale
Content
Written
Video
Audio
Graphic
To Grow
Organic Discovery
Thought Leadership
Awareness
Authority
Engagement
Lead Generation
Nurture
Consideration
Conversion
Loyalty
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Content Creates Connection
Create content with a clear purpose and strategy with measurable results.
Distribute content across all channels as a continuous drumbeat.
Ensure each piece of content aligns with business goals.
Make your audience smarter, teach them new things.
Match your audience’s intent, engage them, speak to their “why.”
Promote the brand and do not explicitly promote the brand.
Add short-form video, images, and graphics.
Optimize for skimming and scanning and reading on mobile—white space is oxygen.
Content Creates Discovery
Domain authority through relevant content is a key SEO driver.
Links generated by that content are the currency of SEO.
Content is ranked on expertise, experience, authority, and trust (“E-E-A-T”).
Long-form content generates the highest ranking and backlinks.
Embedded short-form video, images, and infographics are crucial for discoverability and engagement.
Content Strategy
Business goals
Marketing plan
SEO plan
Content plan
Distribution plan
Metrics
Content Distribution
Website
Blog
Social
Newsletter
Email workflows
SEO
Services
Content Training
Sales outreach
Sales sequencing
Blog and email writing
Media training
Content Creation
Writing
Infographics
Video production
Audio production
Community building